Week 6 Part A: Engaging Your Customers - FaceBook Strategy

 Businesses I Chose to Follow:

1. TechCrunch: (https://www.facebook.com/techcrunch/)
   • Why: As a CSIT-related page, staying updated on the latest tech news, startups, and industry trends is crucial. TechCrunch provides valuable content that I can share with my audience.
2. Code.org: (https://www.facebook.com/Code.org/)
   • Why: Code.org focuses on promoting computer science education, which aligns perfectly with the goals of a CSIT 155 page. Sharing their resources and initiatives can benefit students and educators.
3. GitHub: (https://www.facebook.com/github/)
   • Why: GitHub is a vital tool for developers. following their page allows me to keep up to date on updates, and best practices.
4. MiraCosta College: (https://www.facebook.com/MiraCostaCollege/)
   • Why: Connecting with the college's main page strengthens our community ties and provides access to campus-wide announcements and events.
5. LinkedIn Learning: (https://www.facebook.com/LinkedInLearning/)
   • Why: LinkedIn Learning offers a wealth of online courses and resources for technical skills. Sharing their content can help students enhance their knowledge and career prospects.

Analysis of Their Posts:

• TechCrunch:
  • Posts primarily consist of links to articles, accompanied by concise summaries and engaging images or videos.
  • They are well-written and maintain a professional tone.
  • They generate significant engagement through comments and shares.
  • They use video content, and live streams.
• Code.org:
  • Posts focus on educational resources, success stories, and calls to action.
  • They utilize visually appealing graphics and videos to make their content accessible and engaging.
  • They have a high level of engagement, particularly from educators and students.
• GitHub:
  • Posts consist of updates to the platform, and information regarding best practices.
  • They use images, and videos to help explain updates.
  • They have high engagement from their user base.
• LinkedIn Learning:
  • They post short clips of their courses, and links to relevant training materials.
  • They use video content very effectively.
  • They have high engagement.

What I Can Learn:

• Content Variety: The businesses I followed utilize a mix of text, images, and videos to keep their content engaging.
• Consistency: regular posting helps to maintain audience interest.
• Visual Appeal: High-quality visuals are essential for capturing attention.
• Engagement: Encouraging interaction through questions, polls, and calls to action is crucial for building a community.
• Targeted Content: Focusing content to the target audience is very important.
• Use of Video: Video content is very important for engagement.